{"id":11444,"date":"2026-04-23T09:15:24","date_gmt":"2026-04-23T07:15:24","guid":{"rendered":"https:\/\/pragueartweek.cz\/?p=11444"},"modified":"2026-04-23T09:20:46","modified_gmt":"2026-04-23T07:20:46","slug":"art-fairs-are-a-bit-of-a-gamble-says-petr-hajek-in-an-interview-tracing-the-chemistry-gallerys-journey-to-hong-kong","status":"publish","type":"post","link":"https:\/\/pragueartweek.cz\/en\/news\/art-fairs-are-a-bit-of-a-gamble-says-petr-hajek-in-an-interview-tracing-the-chemistry-gallerys-journey-to-hong-kong\/","title":{"rendered":"\u201cArt fairs are a bit of a gamble,\u201d says Petr H\u00e1jek in an interview tracing The Chemistry Gallery\u2019s journey to Hong Kong."},"content":{"rendered":"<p>A<strong data-start=\"597\" data-end=\"739\">t Art Central in Hong Kong, you presented a dialogue between Czech graffiti and Hong Kong neon art. What led you to this particular fair?<\/strong><\/p>\n<p data-start=\"741\" data-end=\"1464\">I went to Art Central in Hong Kong with Michal \u0160kapa, and we had agreed to try participating for the first time. Michal had already been to Hong Kong twice\u2014he took part in HK Walls and had a solo exhibition at Windham Social. I had been there for the first time a year earlier at the invitation of Kl\u00e1ra Jur\u010dov\u00e1, the Consul General of the Czech Republic in Hong Kong. At that time, I curated a smaller exhibition of Czech and Hong Kong artists, and I also visited Art Central, where Kl\u00e1ra introduced me to its president. He later visited me in Miami a few years ago, and I then visited him again last year. Our participation this year was the result of long-term efforts and networking; Kl\u00e1ra played a crucial role in this.<\/p>\n<p data-start=\"1466\" data-end=\"1538\"><strong data-start=\"1466\" data-end=\"1538\">How did you conceive the presentation for an international audience?<\/strong><\/p>\n<p data-start=\"1540\" data-end=\"2152\">From previous fairs, I realized that it\u2019s important to come up with an installation that stands out. In 2024, we received an award for Best Booth in Miami, where we presented a striking installation by Pavel Du\u0161ek and Pavl\u00edna Kvita that differed significantly from standard fair presentations. So in Hong Kong, we wanted something similar\u2014we used mirrored foil on the walls to reflect the neon works. We were also able to present neon because Michal had previously collaborated with the Hong Kong neon artist Jive Lau. It felt important to include a local representative at the fair, which is why we invited him.<\/p>\n<p data-start=\"2154\" data-end=\"2296\"><strong data-start=\"2154\" data-end=\"2296\">Your presentation also included talks and accompanying programs. Were you able to connect with the local professional scene through these?<\/strong><\/p>\n<p data-start=\"2298\" data-end=\"2898\">The effort to connect the Czech and Hong Kong scenes has long been led by Kl\u00e1ra Jur\u010dov\u00e1, who initiated a series of meetings and discussions called Art Dialogue. This year was dedicated to Czech art, last year to Czech design, and next year is planned as the Year of Czech Music. A week before Art Basel Hong Kong and Art Central, a Sunday event titled Art Dialogue Czech Republic\u2013Hong Kong took place. I participated along with Michal \u0160kapa, Richard Bake\u0161, and Ond\u0159ej Raku\u0161an representing digital artists within HK Walls; representatives of Hong Kong institutions and local artists were also present.<\/p>\n<p data-start=\"2900\" data-end=\"3206\">Kl\u00e1ra\u2019s work is incredible\u2014if all Czech representatives abroad were this active, we would be a cultural superpower. Thanks to her, the dialogue has been established over the long term and continues to function. Yes, these are ways of connecting with the local scene while also presenting the Czech context.<\/p>\n<p data-start=\"3208\" data-end=\"3312\"><strong data-start=\"3208\" data-end=\"3312\">How does the art market function at non-European fairs? Do you observe any specific characteristics?<\/strong><\/p>\n<p data-start=\"3314\" data-end=\"3747\">Over time, I\u2019ve come to understand that every fair is different because it takes place in a different location, and that different kinds of art resonate in Hong Kong than in Miami, London, or Los Angeles. Someone looking at it from a global perspective might say that\u2019s not the case, but that\u2019s how it feels to me\u2014each place has its own specific aesthetic that it understands, and it\u2019s important to respond to it, at least partially.<\/p>\n<p data-start=\"3749\" data-end=\"4054\">At the same time, the significance of fairs lies in the fact that global collectors attend them. A French collector might come and not really care whether they encounter traditional Chinese art in Hong Kong or something closer to a European context\u2014if it resonates with them, they will want to acquire it.<\/p>\n<p data-start=\"4056\" data-end=\"4272\">So it\u2019s always a combination: on the one hand, responding to the specifics of the local environment, and on the other, having a bit of luck that the presentation resonates with someone from an international audience.<\/p>\n<p data-start=\"4274\" data-end=\"4406\"><strong data-start=\"4274\" data-end=\"4406\">Do you feel you succeeded this year\u2014and did it reflect not only in sales but also in the overall reception of your presentation?<\/strong><\/p>\n<p data-start=\"4408\" data-end=\"4564\">Yes, the response was great. Part of our preparation was also to include a Hong Kong artist, so that a local presence would be embedded in the presentation.<\/p>\n<p data-start=\"4566\" data-end=\"4976\">It was also important to have the assistance of Melissa, who speaks both Mandarin and Cantonese, allowing her to communicate with visitors from Hong Kong and mainland China in their own language. My experience from previous fairs shows that the more specific the language, the more important it is to have someone who speaks it, rather than relying solely on English\u2014even though English, of course, also works.<\/p>\n<p data-start=\"4978\" data-end=\"5046\"><strong data-start=\"4978\" data-end=\"5046\">What are The Chemistry Gallery\u2019s other international activities?<\/strong><\/p>\n<p data-start=\"5048\" data-end=\"5336\">We started participating in international fairs in 2016. At the time, many people asked me whether we would attend fairs. I hesitated at first\u2014it\u2019s costly and uncertain, and back then I was happy just to be able to pay the gallery\u2019s rent. Looking back, however, it was the right decision.<\/p>\n<p data-start=\"5338\" data-end=\"5939\">It\u2019s financially and logistically very demanding, but it makes sense for us. It has brought us international collectors and sales we would not have otherwise achieved. At the same time, it is always, to some extent, a risk. I often say that art fairs are a bit of a gamble. You might feel you\u2019ve had a strong year, with good exhibitions and success, but then you arrive in Berlin and realize that no one knows you\u2014the gallery or the artists\u2014and everything has to work instantly, on site. That\u2019s why we started focusing more on the overall presentation of the booth, making it distinctive and cohesive.<\/p>\n<p data-start=\"5941\" data-end=\"6727\">We plan to attend three fairs per year\u2014Berlin and Miami, and now also Hong Kong. Berlin makes sense in relation to the European market; it\u2019s also relatively easy logistically\u2014you can rent a van and stay with friends. It also takes place during Berlin Art Week, so German collectors are present. Miami has long been our most successful fair and offers broader networking opportunities. It developed from my earlier participation in New York fairs. At one point, the head of SCOPE in New York told me: \u201cPetr, the main fair isn\u2019t here\u2014it\u2019s in Miami. Take what you\u2019re doing here and bring it there.\u201d And it really worked. Hong Kong is something we are currently exploring as a new experience. This distribution makes sense for us, but we\u2019ll see whether we can afford it in the coming years.<\/p>\n<p data-start=\"6729\" data-end=\"6794\"><strong data-start=\"6729\" data-end=\"6794\">What advice would you give to a gallery preparing for a fair?<\/strong><\/p>\n<p data-start=\"6796\" data-end=\"7139\">I would definitely mention the advantage of support from the city. Galleries from Prague can apply for a grant of roughly 100,000 to 200,000 CZK when participating in an international fair, which helps cover part of the costs. This is especially important when the presentation doesn\u2019t succeed\u2014it at least partially offsets the financial risk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Art Central in Hong Kong, you presented a dialogue between Czech graffiti and Hong Kong neon art. What led you to this particular fair? I went to Art Central in Hong Kong with Michal \u0160kapa, and we had agreed to try participating for the first time. Michal had already been to Hong Kong twice\u2014he&#8230; <a class=\"view-article\" href=\"https:\/\/pragueartweek.cz\/en\/news\/art-fairs-are-a-bit-of-a-gamble-says-petr-hajek-in-an-interview-tracing-the-chemistry-gallerys-journey-to-hong-kong\/\">View Article<\/a><\/p>\n","protected":false},"author":6,"featured_media":11439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[282],"tags":[],"class_list":["post-11444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpautop"],"acf":{"photo_gallery":{"prispevek_galerie":[[{"id":11437,"title":"08b9b81e-dce3-4cb9-91d7-9e87af4660ae","caption":"","full_image_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2026\/04\/08b9b81e-dce3-4cb9-91d7-9e87af4660ae-scaled.jpg","thumbnail_image_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2026\/04\/08b9b81e-dce3-4cb9-91d7-9e87af4660ae-450x300.jpg","large_srcset":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2026\/04\/08b9b81e-dce3-4cb9-91d7-9e87af4660ae-1800x1200.jpg 1800w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2026\/04\/08b9b81e-dce3-4cb9-91d7-9e87af4660ae-900x600.jpg 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