{"id":9433,"date":"2025-06-24T15:55:19","date_gmt":"2025-06-24T13:55:19","guid":{"rendered":"https:\/\/pragueartweek.cz\/?post_type=udalosti&p=9433"},"modified":"2025-06-23T17:41:28","modified_gmt":"2025-06-23T15:41:28","slug":"loop-zuzana-dusilova","status":"publish","type":"udalosti","link":"https:\/\/pragueartweek.cz\/en\/events\/loop-zuzana-dusilova\/","title":{"rendered":"LOOP: Zuzana Dusilov\u00e1"},"content":{"rendered":"

Kunsthalle Praha<\/a> is not just an exhibition space, but also an institution that speaks the language of the present \u2013 clearly, accessibly, and without unnecessary distance. Communication with the public is a strategic priority here, reflected in the wide range of responsibilities Zuzana oversees in her role. These include both managerial and executive tasks, such as media relations, campaign visual concepts, gallery space coordination, conceptual leadership of social media, and partner outreach.<\/span><\/p>\n

In the interview, you\u2019ll get a glimpse into the daily life of someone working in marketing at a large cultural institution \u2013 how exhibitions are planned and how their visual identities are developed, balancing the artistic vision of exhibiting artists with the institution\u2019s branding, and how campaigns ultimately reach their audiences.<\/span><\/p>\n

You\u2019ll also learn about how Kunsthalle reaches out to younger visitors \u2013 such as Gen Z, students, or those for whom gallery visits are not yet part of their routine. \u201cWe are here for people who are familiar with art, who regularly visit galleries and know what to expect \u2013 but we are also here for those who are just starting to explore it. It\u2019s important for us to balance this in all of our communication and outputs,\u201d Zuzana explains in the podcast. For example, Kunsthalle has long seen high attendance among younger audiences. \u201cWe actively reach out to this group through our <\/span>junior<\/span><\/i>ka* membership program, which offers free entry to exhibitions, guided tours, discounts for workshops and screenings, or events such as <\/span>young members parties<\/span><\/i> with concerts or talks,\u201d says Zuzana Dusilov\u00e1, adding that it\u2019s a meaningful long-term investment \u2013 not just for the institution itself, but for the cultural se<\/span>ctor as a whole.<\/span><\/p>\n

In a world oversaturated with visual stimuli, contemporary art often competes for attention with the massive campaigns of the film or music industries. How does Zuzana Dusilov\u00e1 perceive the role of an institution like Kunsthalle in this context? What inspires her \u2013 both within and beyond the arts? And what truly shapes audience attention today? These are some of the questions we explore in this episode \u2013 in the spirit of the LOOP series subtitle: <\/span>limited resources, unlimited imagination<\/span><\/i>.<\/span><\/p>\n

To conclude, we also take a look at Kunsthalle\u2019s current exhibition And We\u2019ll Never Be Parted dedicated to the work of the artist duo Hans Hartung & Anna-Eva Bergman, which you can visit during this year\u2019s Prague Art Week.<\/span><\/p>\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

Kunsthalle Praha is not just an exhibition space, but also an institution that speaks the language of the present \u2013 clearly, accessibly, and without unnecessary distance. Communication with the public is a strategic priority here, reflected in the wide range of responsibilities Zuzana oversees in her role. These include both managerial and executive tasks, such… View Article<\/a><\/p>\n","protected":false},"featured_media":9406,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kategorie":[76],"lokalita":[],"termin":[],"class_list":["post-9433","udalosti","type-udalosti","status-publish","format-standard","has-post-thumbnail","hentry","kategorie-podcast-en","wpautop"],"acf":{"photo_gallery":{"udalost_galerie":[[{"id":9404,"title":"LOOP IG","caption":"","full_image_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG.jpg","thumbnail_image_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-264x330.jpg","large_srcset":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-1056x1320.jpg 1056w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-528x660.jpg 528w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-264x330.jpg 264w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-768x960.jpg 768w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG.jpg 1080w","medium_srcset":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-528x660.jpg 528w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-1056x1320.jpg 1056w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-264x330.jpg 264w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-768x960.jpg 768w, https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG.jpg 1080w","media_details":{"width":1080,"height":1350,"sizes":{"medium":{"file":"LOOP-IG-528x660.jpg","width":528,"height":660,"mime-type":"image\/jpeg","filesize":58136,"source_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-528x660.jpg"},"large":{"file":"LOOP-IG-1056x1320.jpg","width":1056,"height":1320,"mime-type":"image\/jpeg","filesize":159497,"source_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-1056x1320.jpg"},"thumbnail":{"file":"LOOP-IG-264x330.jpg","width":264,"height":330,"mime-type":"image\/jpeg","filesize":22594,"source_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-264x330.jpg"},"medium_large":{"file":"LOOP-IG-768x960.jpg","width":768,"height":960,"mime-type":"image\/jpeg","filesize":99617,"source_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-768x960.jpg"},"cmplz_banner_image":{"file":"LOOP-IG-350x100.jpg","width":350,"height":100,"mime-type":"image\/jpeg","filesize":10931,"source_url":"https:\/\/pragueartweek.cz\/wp-content\/uploads\/2025\/06\/LOOP-IG-350x100.jpg"}}},"alt_text":"","url":"","target":""}]]}},"yoast_head":"\nLOOP: Zuzana Dusilov\u00e1 | Prague Art Week 26<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragueartweek.cz\/en\/events\/loop-zuzana-dusilova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOOP: Zuzana Dusilov\u00e1 | Prague Art Week 26\" \/>\n<meta property=\"og:description\" content=\"Kunsthalle Praha is not just an exhibition space, but also an institution that speaks the language of the present \u2013 clearly, accessibly, and without unnecessary distance. 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